You are currently browsing the Education Marketing: Effective selling to teachers weblog archives for the day 04/02/2010.
- Uncategorized (133)
- 10/03/2010: Budget growth, budget cuts and School Business Managers
- 09/03/2010: Easter discounts on direct mail and email work
- 04/03/2010: Last minute spending
- 03/03/2010: Don't mention the name of the secretary of state
- 28/02/2010: The strangest schools story of the week
- 22/02/2010: "How to increase your sales to schools by 10%"
- 19/02/2010: Selling to schools after half term to Easter
- 17/02/2010: You are probably not reading this
- 15/02/2010: The forgotten benefits of solo mailing
- 12/02/2010: Why blogs can be so amazingly effective when selling to schools
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
Archive for 04/02/2010
Selling to children and parents via the school
04/02/2010 by Tony Attwood.
A report from Learning Support (full link at the end) suggests that schools are increasingly allowing themselves to be used more and more by businesses to market their products, without knowing the impact on children, says a new report.
The government-funded study found that the most common growth area was sponsorship, voucher and token schemes and overt advertising.
Sainsbury’s and Tesco both promote themselves through voucher schemes, often getting large banner advertisements erected outside schools.
Commercial organisations also offer teaching materials to schools. Even if these don’t directly promote their products, they “brand build” by introducing students, staff and parents to the company in a way which might suggest the school or teacher is endorsing the brand.
Schools might be giving mixed messages, for example on issues such as nutrition, if they allow businesses to market themselves in schools through branded materials and equipment, says the report.
Critics have also questioned whether voucher schemes really benefit schools and pupils, or whether the time and effort involved in collecting vouchers outweighs the rewards.
However there is no doubt that some of these schemes can be particularly beneficial to schools. In one approach for example companies offer free educational materials to the school in return for the school sending an email to parents telling them about the product – but including the overt message “the school does not endorse this product”. That seems to minimise the risk to pupils, while giving a genuine benefit to the school.
http://learningsupport.co.uk/newsblog/2010/01/growth-of-advertising-in-schools.html
If you would like to know more about the work of Hamilton House in reaching teachers and parents, please do call 01536 399 000. There’s also more on our web sites…
Posted in Uncategorized | Print | No Comments »