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- Uncategorized (133)
- 10/03/2010: Budget growth, budget cuts and School Business Managers
- 09/03/2010: Easter discounts on direct mail and email work
- 04/03/2010: Last minute spending
- 03/03/2010: Don't mention the name of the secretary of state
- 28/02/2010: The strangest schools story of the week
- 22/02/2010: "How to increase your sales to schools by 10%"
- 19/02/2010: Selling to schools after half term to Easter
- 17/02/2010: You are probably not reading this
- 15/02/2010: The forgotten benefits of solo mailing
- 12/02/2010: Why blogs can be so amazingly effective when selling to schools
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The most responsive email service when reaching teachers
Education Management News is the most responsive email service that we’ve ever seen. What’s more the copywriting part of the service is free of charge. And you can get coverage on UK Education News free of charge as well if you use the service in January.
Teachers subscribe to Education Management News in order to receive news about their own area of interest. There are separate editions each covering different subjects and topics, from English and literacy to Behaviour and motivation, from Management News for Heads and their deputies, to information about school visits.
Each week these subscribers get an email covering a news item, book review, information about a free product or some other topic of interest.
Then, a couple of days later, the subscribers receive an advertorial - that is an advert written in the same style as the news items.
Even better, during January everyone who books into an Education Management News advert also gets coverage on our national news network, UK Education News.
How to be involved.
First take a look at http://www.emails.gs/emailteachersdirect.html and choose the list you wish to use.
Then, call 01536 399 000 and make your booking. We only accept one advert per list per week, so it is important to book as soon as possible. Some lists do get quite booked up.
Third take a look at http://www.emails.gs/sample_subscription.html - which gives an example of what an advertorial looks like, and then write your copy. Send it in, and then we’ll make any changes that we think will improve the response rate. That part of the service is completely free.
Once we have agreed the copy we’ll run the advert on the date you require and then put the advert also on www.UKEducationNews.co.uk
Response rates can be very exciting, and I do hope you’ll find this service of interest.
Tony