29/10/2009 by Tony Attwood.

Email 10,000 potential customers for £20.

Sending an email to your potential customers is probably the lowest cost form of marketing that you can undertake. 

But there’s a few technicalities on the way – which is why we have set up Hamilton House Email 10,000 as a way of overcoming all the problems.

All you have to do is supply us with the email, either in Word or in HTML and we send it out, for as little as £20 for up to 10,000 addresses.

Here’s the details of all the prices…

Initial set up of the system (including building an automatic unsubscribe option so that anyone who doesn’t want to receive emails from you again just clicks once and is removed from the list)… £100 one off payment

Set up a subscriber’s page so that people can join your list on line if they wish without any further action from you)… £50 one off payment

Add new subscribers from a spreadsheet provided by you… £30 for each spreadsheet

Provide you with a proof of an email ready to be sent… No charge

Transmit an email provided by you in the agreed format… £20 to 10,000 addresses

Supply report of number of statistics after each transmission… £5 per mailing

Monthly fee to maintain and backup the list… £10 per month

Setting emails not provided in the standard format, proofing etc…. Price on application 

To talk this through, discuss the details, and find out more, please call 01536 399 000 and ask for Tony, Stephen, Laura or Sam.   Or if you have specific enquiries please email Tony@hamilton-house.com

What addresses can I send to?

Email 10,000 can be used to send emails to a list of potential customers you have obtained, or a list of people who have enquired in the past.  If you don’t have such a list we can help you locate and build the list.

A postscript. 

Sometimes we hear people say “I could do this myself”.  And of course you could, but just before you do, consider these points…

You will need some software that will handle bulk mailing, you need to be able to handle requests to come off the list automatically, and you need to be able to put new people on the list easily.

You’ll also need the software that allows you to control who the email appears to come from, and where the replies go to, as well as software to track how many people open the email, and how many click on the link in the email to your web site. And most important of all you need to ensure that your internet service provider isn’t going to shut you down when they see you sending out regular bulk emails!

Tony Attwood

01536 399 013

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15/10/2009 by Tony Attwood.

The latest analysis of click through and open rates on emails shows just how powerful personal email lists can be.

The main measure of the success of an email is its click-through rate - the number of people who click on the link in the email (expressed as a percentage of those who received the email).

Here’s the results we’ve got in the past month…

CLICK THROUGH RATES

• Subscription emails (where the teacher has asked to receive the email) 10.6%
• Personal emails (primary school) 4.1%
• Personal emails (secondary school) 6.1%
• Preference emails 1.2%
• Generic emails where the email goes to the administrator with a note in the subject line saying “for the attention of The Head of Maths” etc  0.4% 

It is important to stress that these are percentages of people who are sent the email - not the percentage of people who open the email.  We have had cases of firms saying that they get far higher click through rates - which they achieve by taking the percentage of people who open the email as the base.

These are average figures - but you can see that with a subscription email if you send to 1000 subscribers you are likely to get 100 onto your web site - and of course is the web site page is good at selling a significant number of these might well come on and buy.

OPEN RATES

Open rates are always treated with a STRONG element of caution, because they are measured in highly variable ways.   For example one program might regularly measure an open rate at 20% while another program measures the same effect at 10%.  (If you want to know why, give me a call).

But where open rates are measured by the same program, then we can get a comparison.  Here’s the figures that our software produces

Average open rates this month…

Subscription emails (where the teacher has asked to receive the email) 19.9%

Personal emails (primary school) 16.2%

Personal emails (secondary school) 12.7%

Preference emails* 16.6%

Generic emails* 14.3%

* Preference and generic emails are sometimes opened by the administrator before forwarding, and this significanty enhances these figures.

Again we can see the benefits that come from the email lists that go directly to the teacher (personal and subscription lists).

If you would like to know about our email lists, please do take a peek at www.emails.gs

If you would like to discuss any of this, please call 01536 399 000 and press 1 for the jolly nice people in sales.

Tony Attwood

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14/10/2009 by Tony Attwood.

Subject: Discounts on Personal and Subscription emails to schools

In August this year we experimented by running a series of email adverts for books to teachers.

The results were surprisingly encouraging.  Not only were some staff accessing their emails at this time, most of the others picked up the email upon their return to school.

There are good reasons why this happened.  Most importantly, these services go directly to the teacher – not via the administrator – so they get directly to the person you want to reach.

Also we know that quite a few senior staff now pick up their emails at home during the holidays.  But for those who don’t there is no massive overload of emails upon return from holiday.  

As far as I know HHM is the only firm that has these personal lists, and we limit their use to one email per week – so the chances are that upon return to school from a break there will only be a handful of emails awaiting attention.

Now we’re approaching half term, and we believe that once again we may see interesting levels of sales from emails that arrive in school during this time.

But I would make it quite clear that we can’t prove this – we did our test in August, not at half term, so there is no guarantee that sales will hold up.

So, because we can’t prove our figures, we’re making an offer.   If you place an advert to schools via the Personal or Subscription email lists for the half term week October 19 to 23, we’ll run the advert at half price. 

We can, of course, only accept one advert per teacher on each list, because each teacher only gets one advert from us. 

To see the list of options available on the subscription list please visit http://www.emails.gs/emailteachersdirect.html#cost

For the personal list options please visit http://www.emails.gs/PersPrefLists.html

The prices given are the full prices – you will pay half of the price quoted. 

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