In one week’s time Hamilton House will release around 100,000 email addresses of teachers.  It will be the first time it has been possible to email teachers directly on such a large scale in the UK.

The list (known as the opt-in list) is analysed by the main interest area as given by the teacher in question when they opted in.  Thus a specialist music teacher in a secondary school will put down “Music” – which the primary school teacher who obviously teaches the same class through the week will be more likely to put down “Key Stage 1” or “Key Stage 2” depending on their interest.

There’s nearly 100 selections to choose, from media studies to maths, from science to business studies.   The complete list of lists is available on line at [1] http://www.yesmail.org.uk/email_optin_teachers.html

The lists are available at 14p an address, and the minimum order is £100.  Because we are only releasing these lists for the first time next week and because it is vital that teachers do not feel they are getting too many adverts via email as a result of signing up to our list, there are strict limits on the number of lists we are going to run.  If you are interested please do book in as early as possible.

This opt-in list is just one of three educational email lists that we offer.   These lists are

The subscribers list: lists selectable by subject area of teachers who subscribe to Education Management News.   These lists are smaller than the opt-in lists, but they have the highest response rates.

The opt-in list: that is the list described above.

The schools’ list.  This list includes every school, with the email directed to the administrator, not a specific teacher.  The normal approach with this list is to put the title of the teacher (e.g. Attn: The Head of Science) in the subject line.   This list reaches all the schools, but has the lowest response rate.

There are full details of all three lists on [2] http://www.yesmail.org.uk/Schools.html

Prices include sending out the email and giving suggestions and advice on the way in which the content of the advert can be developed to maximise response rates.

If you would like to discuss how you can make the most of your email marketing to schools using these three lists please call myself or Stephen on 01536 399 000.