Do blogs really work in a business sense?

What do blogs, web sites and newsgroups have to do with bringing in new customers and building relationships?

I started work on this a couple of years back, and earlier this year produced a report on finding thus far suggesting that blogs and the like can make a big difference.  There’s a link to that report below.

Since then HHM has continued its experiment, and has now managed to get one of its blogs read by over 65,000 different people a month, and now has the odd situation of companies contacting us to ask if they can advertise on the site!

We’ve also now started running a newsgroup for another company, and the number of calls we are getting on this seems to be rising.

So, is it possible to build customer relationships and enhance orders through the whole “web 2.0″ field?   The answer is yes, most certainly.  If you want to get more people to your web site, if you want to interact with customers and potential customers more, and overall if you want to find an interestingly low cost way of building sales, the new technology can do it.

The down side is that there’s a load of people out there who want to sell you solutions that don’t necessarily work - especially with that old favourite of “get you to the top of the google search list.”  

This can be done  - for example we’ve done it for the word “schools” which depending on where you are in the world and what time of day it is, will have our site www.schools.co.uk as first, second or third out of 32 million on a UK search and in the top three on page one out of 467 million worldwide.  

And just to show we are not just education - we did it for shawls as well, where our customer is now on page 1 of google for “baby shawls” out of 111,000.

Thus it can all be done - but it is time consuming, and not something you can fix up in a spare half hour.   The earlier article on the topic is below, or you can call me, tell me what you sell, and I’ll tell you what I know: 01536 399 013

http://www.hamilton-house.com/free%20reports/Blogs.pdf

Tony Attwood

This entry was posted on 11/09/2008 at 01:38 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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