As an experiment for 2008/9 Hamilton House Mailings is offering a free email campaign direct to teachers with every shared mailing campaign - at no extra charge.

Shared mailings are mailshots sent through the post, in a pack together.  Usually there are about 10 items in the pack and the school administrator passes them on to the relevant department.   In 2008/9 academic year you get the bonus of your advert being featured in Education Management News – our email news service that goes directly to opted-in teachers.

When considering emails it is important to note that there are two types of email lists in education: lists of schools (that is emails that go to the school administrators) and lists of teachers (which contain the teachers’ own email addresses).   We’re talking about the latter – email addresses that are specific to each teacher.

All the teachers on our lists are there because they opt-in and the reason they choose to opt-in is because we send them interesting and stimulating news once or twice a week.  Your announcement will be linked to one such news item.  Obviously not everyone opts in, but those that do tend to read what we send them – hence the higher response rates.

When booking your shared mailing you need to email us a copy of the text you want on the email.  We can’t run the free email advert unless you send us a copy of your text in Word or RTF format.   Because of the stringent nature of school firewalls we don’t include any pictures, but we can include a link to your web site, and your email address as well as your phone number and postal address.   If you want to change the text from that in your advert, there’s no problem, and there’s no limit on the size of the advert (although if you go on too long, the teacher might stop reading!)

There’s  an  extra bonus  too.   You know the bit that says you can’t combine two offers at the same time… this time you can.   You can take the 10% extra free offer (which means we’ll send out your overs through the shared mailing system a few weeks after the main mailing, up to a maximum of 10%) along with the free email to teachers offer.  

To book in your shared mailing in the normal way, and then email us the text you want in the email advert, along with a note of the date of the shared mailing, and who you want to reach.   We’ll do the rest.

There’s more about shared mailings on [1] www.shared.org.uk    To find out more you can call on 01536 399 000, or you can email sales@schools.co.uk